Using new technology can be incredibly daunting, especially if it feels like everybody around you is using it seamlessly. There appears to be an assumption that simply because we live in a digital world, we must take to technology tools like a duck does to water.
Unfortunately, this isn’t the case for a lot of people, so if the thought of new technology sends a shiver down your spine, just know you’re not alone.
When launching Hinterview, we wanted to ensure that our technology was user-friendly. We know that the market that we’re selling to (recruiters) will only invest in tools that will improve what they’re already doing. This will continue to be a big focus of ours as we grow.
A huge part of simplifying our implementation process is enabling recruiters to purchase Video Outreach on their own.
We understand that all recruiters work differently, and having our solution built specifically for agencies meant that individual recruiters were potentially losing out on the benefits of our platform. Now, we’ve enabled individual responsibility for the recruiter, enabling them to get started in seconds. You don’t need to wait for a demo if you don’t want/need one, nor do you need to jump through loads of hoops to get started.
We’ve put together a framework for the implementation of video if you’re an individual user, so let’s dive in!
Your proof of concept is all about testing if it works. In essence, you should make yourself available to maximise the trial or pilot that you get.
During this period, your proof of concept should cover the following:
Proof of value is all about seeing whether the product is worthwhile for you.
Now, you aren’t going to get immediate results from one business development call, so you can’t expect to get immediate results from your first video.
The idea of proof of value is looking at the value that you need to see, and working out what you need to get there.
Typically, we suggested focusing on these 4 key pillars. specifically when trying to improve your sales engagement with videos using our Video Outreach solution.
Here’s how to get started...
What can a framework typically look like?
Let’s say that you’re struggling with cold outreach to ensure that you’re giving video the best chance for success, so here are some considerations for each pillar:
From this pillar, you’ll learn more about the content that performs well. How long videos should be and what they should include? As well as the message you attach to your video.
Volume
Let’s say you decide to reach out to 25 Finance Directors using a 3-step video outreach model. The first two videos will be general and pre-recorded, whereas the final video can be personalised.
You’d want to measure as part of your framework:
Measuring anything beyond this, such as generating a placement, can skew your metrics. Although this could be achieved within a reasonable time, it’s important to be realistic with your expectations. After the first week, if you’re unhappy with any of the above metrics within the framework, you can adjust (for example higher volume, varied content, or different recipients) and measure the ROI with new metrics!
Implementing video as an individual is going to take time, so hoping to achieve life-changing results within two weeks doesn’t make sense. Deal cycles tend to be longer than a fortnight, so hoping to achieve top-line results isn't realistic. Instead, use the results you get from the video and compare them to the current results you’re getting without video. If there’s a considerable improvement, then it’s worth progressing.
Embrace the journey, be realistic with expectations, and remember that the true impact may unfold gradually. With clear communication, ongoing training, and a commitment to continuous improvement, your organization can navigate the path of tech adoption, transforming challenges into opportunities for growth and efficiency.
To harness the full potential of video in recruitment, we encourage you to explore Hinterview solutions, which provide a comprehensive toolkit for video outreach and talent delivery. Don't limit your recruitment efforts when video can revolutionise the way you engage with clients and candidates.
