Google and Yahoo announced major updates on how we send ‘mass’ emails in 2024. It’s significant for any person or business, especially recruiters, who send a lot of emails. Basically, if you send marketing or sales emails then you have you be aware of this shift and make changes to how you interact via email.
Most of the recommendations made by these email providers were historically best practices so the Hinterview platform does already meet these new requirements.
Hinterview users shouldn’t see a big impact if they’re conscious of who is on their email marketing lists, the permissions they have and keep refreshing those lists. Also, stay mindful of what you send them and how often.
Here’s a summary of the 2024 email requirements and what Hinterview will be doing to help you manage them.
Google and Yahoo have announced new requirements for emails they process. Google has confirmed this kick-in in from the 1st of February, while Yahoo has just said ‘in Q1’.
This covers all @gmail.com and @googlemail.com addresses. There is some confusion as to whether it will cover GSuite emails (which may well use a custom domain) so it’s best to assume it’s going to.
We also assume this will cover all yahoo.com and yahoo.co.uk email addresses.
The additional requirements will be enforced on anyone who sends 5,000 or more emails per day to Gmail or Yahoo addresses.
They require that all emails are correctly authenticated with SPF, DKIM and DMARC.
Email senders must have PTR records and reverse DNS records. This helps verify that the IP address sending the email is associated with the domain sending the email.
Emails must have one-click-unsubscribe. This is the ability to hit the ‘Unsubscribe’ button that appears next to or very close to the email address and subject in most browsers.
Emails sent must meet internet formatting standards and correctly have all the information in the email header (which is normally hidden for regular use). They must not use misleading practices like hiding web links, or misleading subjects and sender information should be clear.
It’s expected that reported spam rates will never go above 0.3% and should stay below 0.1% on average.
As an email user, this is good news. It should help cut down on spam, make emails clearer and easier to read and make it easier to unsubscribe from emails that are no longer relevant.
As an email sender, this should also be good news for you. Most reputable email senders will already be complying with the majority of the new requirements and understand that keeping email marketing lists up to date with only relevant emails is helpful to all.
As mentioned, most reputable email providers will meet most of the requirements here, so as you’d expect we’re no exception.
We are bringing in several changes to help protect the reputation of our domain and that of Hinterview users:
As a Hinterview user, there is nothing you have to do. However, if you have not yet set up Campaigns to run from your own domain then we’d advise that you do. This is beneficial for your reputation and open rates regardless of the new rules. Plus, it will remove the 100 recipients per day limit on your campaigns.
If you would like to set it up, then please speak to your point of contact or Customer Success Manager.
For any other email marketing service that you use, we’d advise that you confirm with them that they’re aware of the new requirements and will be meeting them!
In general, for your email marketing, keep following best practices (and the law!) for managing and using your contact lists:
